Setting up Google Tag Manager (GTM)
Google Tag Manager (GTM) is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code.
Set up time: 3 mins.
Difficulty: easy.
You need to take code snippet from your account and paste it in your website settings. Please, check out Google's original tutorial: Text tutorial or Video tutorial
Go to your Unicorn Platform account and navigate to the General settings > <head> custom HTML code: paste copied code and hit the save button.
Paste the second code snippet in your General settings > </body> custom HTML code:
Done! Now you can add tags in your GTM dashboard.
Set up time: 3 mins.
Difficulty: easy.
You need to take code snippet from your account and paste it in your website settings. Please, check out Google's original tutorial: Text tutorial or Video tutorial
GTM will give you 2 pieces of code:
Step 1: Place the <head> code
Go to your Unicorn Platform account and navigate to the General settings > <head> custom HTML code: paste copied code and hit the save button.
Step 2: Place the </body> code
Paste the second code snippet in your General settings > </body> custom HTML code:
Done! Now you can add tags in your GTM dashboard.
Updated on: 15/12/2023
Thank you!