Google Tag Manager (GTM) is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code.

Set up time: 3 mins.
Difficulty: easy.

You need to take code snippet from your account and paste it in your website settings. Please, check out Google's original tutorial: Text tutorial or Video tutorial

GTM will give you 2 pieces of code:

GTM Snippet

Step 1: Place the <head> code
Paste the first code snippet in your Website settings > Custom code tab > <head> custom HTML code:

&lt;head&gt; custom HTML

Step 2: Place the </body> code
Paste the second code snippet in your Website settings > Custom code tab > </body> custom HTML code:

&lt;/body&gt; custom HTML

Done! Now you can add tags in your GTM dashboard.
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