Articles on: Widgets and integrations

Setting up Google Tag Manager (GTM)

Google Tag Manager (GTM) is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code.

Set up time: 3 mins.
Difficulty: easy.

You need to take code snippet from your account and paste it in your website settings. Please, check out Google's original tutorial: Text tutorial or Video tutorial

GTM will give you 2 pieces of code:

GTM Snippet

Step 1: Place the <head> code

Go to your Unicorn Platform account and navigate to the General settings > <head> custom HTML code: paste copied code and hit the save button.

Step 2: Place the </body> code

Paste the second code snippet in your General settings > </body> custom HTML code:

Done! Now you can add tags in your GTM dashboard.

Updated on: 15/12/2023

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