The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to: Make sure your ads are shown to the right people.

Set up time: 1 min.
Difficulty: easy.

You need to take code snippet from your Facebook business account and paste it in your website settings. Please, check out Facebook's original tutorial to find the code.

1. Copy the pixel code
Facebook will give you such kind of code snippet:

Facebook Pixel code snippet

2. Add the code to your website
Paste the code snippet in your Website Settings > Custom Code tab > <head> custom HTML code:

&lt;head&gt; custom HTML

Done! Facebook Pixel is connected to your website and ready to work.
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