How to capture UTM and ref parameters
If the URL of your website contains one of the following parameters, Unicorn Platform will automatically add them to the submitted form data:
ref
utm_source
utm_medium
utm_content
utm_campaign
utm_term
![Form data with utm_campaign parameter](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-11_1r33aoa.png)
Even though this process is automatic, some 3rd party services require extra configuration to receive URL parameters.
In your MailerLite dashboard, go to Subscribers > Fields. Create a new field for each parameter that you would like to capture.
![Additional MailerLite fields for each parameter](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-2_1d3g7t6.png)
![Form data with utm_source parameter in MailerLite](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-3_1lmz3gy.png)
To learn more about Mailerlite, please read our guide.
In Mailchimp dashboard, go to Signup forms > Settings tab > Audience fields and |MERGE| tags.
![Fields menu in Mailchimp](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-4_1k7ixct.png)
Create a new field for each parameter that you would like to capture. Mailchimp requires a specific format for field names, so you will need to use alternative parameter names when creating fields in Mailchimp:
For ref use REF
For utm_campaign use UTM_CAMP
For utm_source use UTM_SOURCE
For utm_medium use UTM_MEDIUM
For utm_content use UTM_CONT
For utm_term use UTM_TERM
![Additional Mailchimp fields for each parameter](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-5_1uir3z9.png)
You can also give each field a human-friendly label.
![Field labels](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-6_1es82yb.png)
![Form data with ref parameter in Mailchimp](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-7_d1yoem.png)
To learn more about Mailchimp, please read our guide.
ref
utm_source
utm_medium
utm_content
utm_campaign
utm_term
![Form data with utm_campaign parameter](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-11_1r33aoa.png)
Even though this process is automatic, some 3rd party services require extra configuration to receive URL parameters.
MailerLite
In your MailerLite dashboard, go to Subscribers > Fields. Create a new field for each parameter that you would like to capture.
![Additional MailerLite fields for each parameter](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-2_1d3g7t6.png)
![Form data with utm_source parameter in MailerLite](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-3_1lmz3gy.png)
To learn more about Mailerlite, please read our guide.
Mailchimp
In Mailchimp dashboard, go to Signup forms > Settings tab > Audience fields and |MERGE| tags.
![Fields menu in Mailchimp](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-4_1k7ixct.png)
Create a new field for each parameter that you would like to capture. Mailchimp requires a specific format for field names, so you will need to use alternative parameter names when creating fields in Mailchimp:
For ref use REF
For utm_campaign use UTM_CAMP
For utm_source use UTM_SOURCE
For utm_medium use UTM_MEDIUM
For utm_content use UTM_CONT
For utm_term use UTM_TERM
![Additional Mailchimp fields for each parameter](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-5_1uir3z9.png)
You can also give each field a human-friendly label.
![Field labels](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-6_1es82yb.png)
![Form data with ref parameter in Mailchimp](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image-7_d1yoem.png)
To learn more about Mailchimp, please read our guide.
Updated on: 12/09/2022
Thank you!