Articles on: Forms

How to capture UTM and ref parameters

If the URL of your website contains one of the following parameters, Unicorn Platform will automatically add them to the submitted form data:


  • ref
  • utm_source
  • utm_medium
  • utm_content
  • utm_campaign
  • utm_term


Form data with utm_campaign parameter


Even though this process is automatic, some 3rd party services require extra configuration to receive URL parameters.


MailerLite


In your MailerLite dashboard, go to Subscribers > Fields. Create a new field for each parameter that you would like to capture.


Additional MailerLite fields for each parameter


Form data with utm_source parameter in MailerLite


To learn more about Mailerlite, please read our guide.


Mailchimp


In Mailchimp dashboard, go to Signup forms > Settings tab > Audience fields and |MERGE| tags.


Fields menu in Mailchimp


Create a new field for each parameter that you would like to capture. Mailchimp requires a specific format for field names, so you will need to use alternative parameter names when creating fields in Mailchimp:


  • For ref use REF
  • For utm_campaign use UTM_CAMP
  • For utm_source use UTM_SOURCE
  • For utm_medium use UTM_MEDIUM
  • For utm_content use UTM_CONT
  • For utm_term use UTM_TERM


Additional Mailchimp fields for each parameter


You can also give each field a human-friendly label.


Field labels


Form data with ref parameter in Mailchimp


To learn more about Mailchimp, please read our guide.

Updated on: 12/09/2022

Was this article helpful?

Share your feedback

Cancel

Thank you!