How to capture UTM and ref parameters
If the URL of your website contains one of the following parameters, Unicorn Platform will automatically add them to the submitted form data:
- ref
- utm_source
- utm_medium
- utm_content
- utm_campaign
- utm_term
Even though this process is automatic, some 3rd party services require extra configuration to receive URL parameters.
MailerLite
In your MailerLite dashboard, go to Subscribers > Fields. Create a new field for each parameter that you would like to capture.
Mailchimp
In Mailchimp dashboard, go to Signup forms > Settings tab > Audience fields and |MERGE| tags.
Create a new field for each parameter that you would like to capture. Mailchimp requires a specific format for field names, so you will need to use alternative parameter names when creating fields in Mailchimp:
- For ref use REF
- For utm_campaign use UTM_CAMP
- For utm_source use UTM_SOURCE
- For utm_medium use UTM_MEDIUM
- For utm_content use UTM_CONT
- For utm_term use UTM_TERM
You can also give each field a human-friendly label.
Updated on: 12/09/2022
Thank you!