> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.unicornplatform.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Optimizing Link Text for SEO: Best Practices for Better User Experience


### New SEO Settings for Improved Performance

There were added new settings in the SEO tab that can help improve your website's performance and SEO scores.
By activating these settings, you can boost your website's visibility and search engine ranking.
If you’re not happy with your current SEO results, we recommend enabling these settings to give your **website a performance boost and enhance its SEO effectiveness**.

![](https://storage.crisp.chat/users/helpdesk/website/7e782a40c0560c00/image_8vsdiq.png =500x280)

### Writing Better Link Text for SEO

When adding links, using the right text makes a big difference for both users and search engines. 

Avoid these common mistakes:

1. **Generic phrases like "Click here" or "Read more" ** – These don’t give users or search engines any context about the link’s destination.
more examples: 
 `'click here', 'click this', 'go', 'here', 'this', 'start', 'right here', 'more', 'learn more'` 

2. **Just a URL **(e.g.,"https://example.com") – They are difficult to read and don’t provide useful information.

3. **Single words like "here"** – Not helpful for navigation.

4. **Repeating the same link text for different pages** – Using identical link text for different destinations can be confusing. Ensure the link text provides enough context.

### Tips for Great Link Text

For better SEO and user experience, try this instead:

* Use **clear and descriptive text** that explains where the link goes.
* Include **relevant keywords** naturally.
* Keep it concise while still providing enough context.
* Make sure the link **makes sense on its own** (e.g., instead of "Click here for pricing," use "See our pricing plans").